Top 10 Online Health, Fitness & Nutrition DestinationsWeek ending May 7, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

WebMD

2,575

1.96

MSN Health

1,782

1.36

About Health and Fitness

1,380

1.05

Walgreens

1,338

1.02

Weight Watchers^

956

0.73

RealAge

825

0.63

AOL Health^

770

0.59

Medco^

715

0.54

Mayo Clinic

652

0.5

Yahoo! Health^

604

0.46

Source:  Nielsen//NetRatings NetView

Demographic Data for Health, Fitness & Nutrition CategoryMonth of April 2006 US, Home and Work

Target

Unique Audience (000)

Audience Composition (%)

Total

 58,639

100

Male

 24,677

42.08

Female

 33,963

57.92

Age

 2 - 11

 1,102

1.88

 12 - 17

 2,830

4.83

 18 - 24

 2,264

3.86

 25 - 34

 8,870

15.13

 35 - 49

 21,173

36.11

 45+

 30,230

51.55

 55+

 14,804

25.25

 65+

 5,308

9.05

HH Income

 $ 0 - 24999

 3,475

5.93

 $ 25000 - 49999

 13,368

22.8

 $ 50000 - 74999

 15,621

26.64

 $ 75000 - 99999

 11,000

18.76

 $ 100000 - 149999

 9,777

16.67

 $ 150000+

 4,535

7.73

 No Response

 863

1.47

Source:  Nielsen//NetRatings NetView

Top 15 Advertisers

Company

Impressions (000)

Share of all Impressions

Weight Watchers International, Inc.

133,002

16.6%

Novartis AG

98,267

12.2%

Waterfront Media, Inc.

88,408

11.0%

Eli Lilly and Company

69,646

8.7%

eDiets.com, Inc.

57,680

7.2%

NutriSystem, Inc.

45,495

5.7%

Lasik Vision Institute

28,683

3.6%

Medical Hair Restoration

24,263

3.0%

Pfizer, Inc.

23,303

2.9%

Johnson & Johnson

23,207

2.9%

American Laser Centers

20,014

2.5%

GlaxoSmithKline

16,401

2.0%

AstraZeneca Pharmaceuticals LP

13,746

1.7%

Curb Your Cravings, LLC.

10,726

1.3%

Ideal Image, Inc.

9,223

1.1%

Total

803,434

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

242,151

30.1%

Wide Skyscraper

(160x600)

180,732

22.5%

Medium Rectangle

(300x250)

85,685

10.7%

Half Banner

(234x60)

71,005

8.8%

Rectangle

(180x150)

65,068

8.1%

Skyscraper

(120x600)

44,028

5.5%

Vertical Banner

(120x240)

30,366

3.8%

Non-Standard Dimension

17,003

2.1%

Unspecified

13,062

1.6%

Button #2

 (120x60)

12,067

1.5%

Square Button

(125x125)

12,041

1.5%

Button #1

 (120x90)

10,904

1.4%

Full Banner

(468x60)

10,044

1.3%

Micro Bar

(88x31)

5,321

0.7%

Large Rectangle

(336x280)

2,513

0.3%

Vertical Rectangle

(240x400)

1,005

0.1%

Square

(250x250)

437

0.1%

Total

803,432

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

794,792

98.9%

Pop-Under

7,824

1.0%

Pop-Up

419

0.1%

Floating/Overlay

258

0.0%

Interstitial

141

0.0%

Total

803,434

100.0%

Source: Nielsen//NetRatings AdRelevance