Top 10 Online Financial News and Information DestinationsWeek ending May 21, 2006 US, Home and Work

Unique Audience (000)

Active Reach (%)

Yahoo! Finance

6,691

5.08

MSN Money

5,294

4.02

AOL Money & Finance

3,593

2.73

Dow Jones Online

3,112

2.36

Reuters

2,750

2.09

CNNMoney

2,731

2.08

Forbes.com

1,984

1.51

Motley Fool

1,304

0.99

ConsumerInfo.com

1,208

0.92

BusinessWeek Online

1,176

0.89

Source: Nielsen//NetRatings NetView

Demographic Data for Financial News and Information CategoryMonth of April 2006 US, Home and Work

Target

Unique Audience (000)

Audience Composition (%)

Total

49,403

100

Male

27,285

55.23

Female

22,118

44.77

Age

2 - 11

724

1.47

12 - 17

1,890

3.83

18 - 24

1,586

3.21

25 - 34

7,057

14.28

35 - 49

18,994

38.45

45+

26,360

53.36

55+

13,169

26.66

65+

5,013

10.15

HH Income

$ 0 - 24999

2,220

4.49

$ 25000 - 49999

9,166

18.55

$ 50000 - 74999

12,126

24.55

$ 75000 - 99999

9,786

19.81

$ 100000 - 149999

9,495

19.22

$ 150000+

5,587

11.31

No Response

1,023

2.07

Source: Nielsen//NetRatings NetView

Top 15 Advertisers

Impressions (000)

Share of all Impressions

LowQuotes, Inc.

18,774

23.3%

INVESTools

16,656

20.7%

Dow Jones & Company, Inc.

12,348

15.3%

The Motley Fool, Inc.

4,559

5.7%

FutureSource

3,688

4.6%

SpendOnLife.com

3,529

4.4%

Quote.com

3,440

4.3%

CountryWatch.com

2,888

3.6%

Investor's Business Daily

2,475

3.1%

Salary.com

2,372

2.9%

Zacks Investment Research, Inc.

1,430

1.8%

The Options Clearing Corporation

1,006

1.3%

Bankrate, Inc.

998

1.2%

Global Investment Research Corp

892

1.1%

SmartMoney Magazine

820

1.0%

Total

80,453

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

33,783

42.0%

Medium Rectangle

(300x250)

18,404

22.9%

Button #2

(120x60)

5,221

6.5%

Half Banner

(234x60)

4,795

6.0%

Full Banner

(468x60)

3,197

4.0%

Non-Standard Dimension

2,732

3.4%

Unspecified

1,857

2.3%

Skyscraper

(120x600)

1,774

2.2%

Square

(250x250)

1,570

2.0%

Wide Skyscraper

(160x600)

1,552

1.9%

Button #1

(120x90)

1,225

1.5%

Rectangle

(180x150)

1,219

1.5%

Micro Bar

(88x31)

1,037

1.3%

Large Rectangle

(336x280)

1,000

1.2%

Vertical Banner

(120x240)

786

1.0%

Square Button

(125x125)

303

0.4%

Total

80,455

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

79,297

98.6%

Pop-Under

790

1.0%

Pop-Up

366

0.5%

Interstitial

1

0.0%

Total

80,454

100.0%

Source: Nielsen//NetRatings AdRelevance