Carat Brand Experience (CBE) has named
ALLAN FINEHIRSH senior vice president of the organization. Finehirsh will be charged with building CBE's business and
co-managing current client relationships with Senior Vice President Geoff Poli. Prior to joining Carat, Finehirsh was director, practice leader Consumer Marketing Services for Maritz Inc., where he
developed integrated solutions for clients including Toyota, Lexus, and Honda. Prior to that, he served as executive vice president at Young and Rubicam Brands, where he directed integrated marketing
programs for Lincoln-Mercury.