Unit 7, the Omnicom-owned CRM agency, has won three new pieces of business from three new clients. Unit 7 has been named the consumer agency to handle the launch of Shire Pharmaceutical's Daytrana
brand -- a patch for children with ADHD. Advertising and relationship marketing will debut later this year. The agency was also awarded a global branding positioning and communications assignment from
Bayer's diagnostics division. New work will break next year. Lastly, Unit 7 will develop DRTV advertising for ESPN's mobile sports phone service. New spots will air this summer.
