Magna Global, the media negotiation arm at IPG, has named the former President-CEO of BBC America as head of its branded entertainment operations. Bill Hilary will occupy the newly created position of
president of Magna Global Entertainment. Hilary will develop programming that offers clients marketing opportunities. He will also oversee international sales and develop opportunities in the new
media and digital arenas. Before BBC America, Hilary was executive vice president and general manager at Comedy Central.