Digital ad company Eyeblaster has begun serving streaming video ads into the downloadable casual games of RealNetworks, Inc., the companies announced Tuesday. The ads are currently inserted into 12 of
RealNetwork's most popular games, including "TextTwist," "Sudoku," and "Mah Jong Medley." Although casual games don't necessarily have the name recognition of major studio titles, some companies are
turning to ad-supported casual games as an entry to the gamer market. --Shankar Gupta
