Almost half--49 percent--of business executives surveyed recently by Harris Interactive said that a Web site spurred them to make or recommend a purchase for their companies. In addition, 88 percent
of surveyed executives urged business-to-business publications to take an "integrated" approach involving print, online, and trade shows. For the survey--conducted on behalf of American Business
Media, the business-to-business publication industry organization--Harris Interactive questioned 588 executives from 21 different industries.