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World Cup Brings Record Web Traffic

As the World Cup continues on toward its conclusion next Sunday, Web traffic at World Cup-related sites is surging. On June 22, the final day of group play for the USA's Groups E and Brazil's Group F, the Yahoo-hosted FIFA World Cup site received a record 5.3 million unique visitors from more than 35 different countries, according to measurement firm comScore. AOL and MSN also recorded traffic spikes on that day. While Italy played the Czech Republic, traffic to Yahoo's Italian Web pages increased from an average 6 million on regular tournament days to more than 20 million. As Japan played Brazil, Yahoo's Japanese-language site received 16 million page views. American interest was the highest of all, with page views surging to 144 million from a daily average of 61 million.



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