Business and IT executives increasingly turn to podcasts, according to a new joint study by Universal McCann and KnowledgeStorm. The study, based on a survey of more than 3,900 executives, found that
41 percent have listened to podcasts more than once and 13 percent frequently download or listen to them. Additionally, almost 60 percent of respondents said that white papers or analyst reports would
be more interesting as podcasts. More than half of respondents--57 percent--said the biggest challenge facing podcasts is that they don't have enough interesting content.