NBC has tapped a new promotion source. Looking to new alternative media venues to promote network shows, NBC will mail DVDs of some new prime-time series through Netflix Inc, the growing mail-order
movie rental company. The two shows, "Studio 60 on the Sunset Strip" and "Kidnapped," will be sent out starting August 5 to some 5 million Netflix subscribers six weeks before broadcast. The DVD will
include the first episode of the shows as well as trailers.