• by Jack Loechner , Staff Writer @mp_research, May 25, 2004

Americans Read Internet News Without Reducing Use of Other Media

A nationwide Harris Poll reveals that 26% of people who go online for news say that this use of the Internet reduces their use of other media such as television, newspapers, news magazines and the radio. But most (57%) say that it does not change their use of other news media, while 13% say that it changes their use of other media but doesn't reduce it.

Leo Bogart, a media research expert, said "Many of those who go online believe that this has cut into the time they spend with newspapers and TV news, but the typical Internet user checks the news only once a day for a total of an hour a week. When a big story is breaking and people are eager to learn the latest developments, they'll get the bulletins fast on the Internet. That may make them all the more interested in the full details they can check out elsewhere."

Types Of News People Have Gone Online For In Last Seven Days

	% of All Adults Online
The weather	60
National news	56
International news	44
Local news about my home town or community	36
News about movies or television	31
Sports news	31
Business and financial news	27
News of my home state	26
News about elections, candidates or politicians	23
News about movie or television stars	16
News about sports personalities	10
Have not gone online for any news in the last seven days	20

What People Read (And Do) Who Go Online For News

	% On A Typical Day	% When Major Event Has Occurred
Just read the headlines	15	4
Read a paragraph or two	40	18
Read a page or more	45	78

Effect Of Online Activity On Of Other Media Use
(% of those online for any kind of news in the last week)

	%
It doesn't change my use of other media	57
It reduces my use of other media	26
It changes my use of other media but doesn't reduce it	13
Not sure	4

Media Used Less Because Of Online Activity (of the 26% for whom it does reduce)

	%
Television	39
Newspapers	47
Magazines	9
Radio	4

Time Spent Each Weekday Reading Newspapers Or News Magazines
% Reading Newspapers or News Magazines

	%
None	19
1 - 15 minutes	25
16 - 30 minutes	24
31 minutes to 1 hour	21
More than 1 hour	11

Base: All adults online (69% of U.S. adults)

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