Americans Read Internet News Without Reducing Use of Other Media A nationwide Harris Poll reveals that 26% of people who go online for news say that this use of the Internet reduces
their use of other media such as television, newspapers, news magazines and the radio. But most (57%) say that it does not change their use of other news media, while 13% say that it changes their use
of other media but doesn't reduce it.
Leo Bogart, a media research expert, said "Many of those who go online believe that this has cut into the time they spend with newspapers and TV news, but
the typical Internet user checks the news only once a day for a total of an hour a week. When a big story is breaking and people are eager to learn the latest developments, they'll get the bulletins
fast on the Internet. That may make them all the more interested in the full details they can check out elsewhere."
Types Of News People Have Gone Online For In Last Seven Days
| | % of All Adults Online |
| The weather | 60 |
| National news | 56 |
| International news | 44 |
| Local news about my home town or community | 36 |
| News about movies or television | 31 |
| Sports news | 31 |
| Business and financial news | 27 |
| News of my home state | 26 |
| News about elections, candidates or politicians | 23 |
| News about movie or television
stars | 16 |
| News about sports personalities | 10 |
| Have not gone online for any news
in the last seven days | 20 |
What People Read (And Do) Who Go Online For News
| % On A Typical Day | % When Major Event Has
Occurred |
| Just read the headlines | 15 | 4 |
| Read a paragraph or two | 40 | 18 |
| Read a page or more | 45 | 78 |
Effect Of Online Activity On Of Other Media Use
(% of those online for any kind of news in the last week)
| % |
| It doesn't change my use of other media | 57 |
| It reduces
my use of other media | 26 |
| It changes my use of other media but doesn't reduce it | 13 |
| Not sure | 4 |
Media Used Less Because Of Online Activity (of the 26% for whom it does reduce)
| % |
| Television | 39 |
| Newspapers | 47 |
| Magazines | 9 |
| Radio | 4 |
Time Spent Each Weekday Reading Newspapers Or News Magazines
% Reading Newspapers or News Magazines
| % |
| None | 19 |
| 1 - 15 minutes | 25 |
| 16 - 30 minutes | 24 |
| 31 minutes to 1 hour | 21 |
| More than 1 hour | 11 |
Base: All adults online (69% of U.S. adults)
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