A group of franchisees representing 14,560 Subway restaurants' operators have launched a legal battle against Subway's parent company over how its $400 million-plus ad budget is controlled. The
lawsuit was filed Tuesday in Connecticut Superior Court in New Haven. The lawsuit accuses Doctor's Associates, Inc. (DAI) of backing a new agreement that gives Subway more control of ad funds that
franchises pay into a trust. The suit seeks to rescind all franchisee agreements and replace the current agreement with one that doesn't give DAI further control over ad spending.
