Top 10 Online Videos/Movies Destinations(Week ending July 2, 2006 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

YouTube

7,837

6.03

IMDb - Internet Movie Database

7,765

5.98

Moviefone

4,162

3.2

MSN Video

4,050

3.12

Yahoo! Movies

3,697

2.85

Netflix

3,661

2.82

MSN Movies

3,409

2.62

Google Video

2,710

2.09

BLOCKBUSTER

2,595

2

AOL Video

2,398

1.85

Source: Nielsen//NetRatings NetView

Demographic Data for Videos/Movies Category (Month of June 2006 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

70,814

100

Male

35,661

50.36

Female

35,153

49.64

Age

2 - 11

3,055

4.31

12 - 17

7,683

10.85

18 - 24

4,541

6.41

25 - 34

11,689

16.51

35 - 49

24,044

33.95

45+

27,747

39.18

55+

12,906

18.22

65+

4,598

6.49

HH Income

$ 0 - 24999

4,196

5.93

$ 25000 - 49999

15,154

21.4

$ 50000 - 74999

18,612

26.28

$ 75000 - 99999

14,088

19.89

$ 100000 - 149999

11,983

16.92

$ 150000+

5,669

8.01

No Response

1,113

1.57

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

The News Corporation Limited

394,829

51.3%

Sony Corporation

121,316

15.8%

The Walt Disney Corporation

111,513

14.5%

Time Warner Inc.

108,562

14.1%

Cablevision Systems Corporation

8,877

1.2%

General Electric Company

6,541

0.8%

Revolution Studios LLC.

5,618

0.7%

Viacom Inc

4,162

0.5%

Lions Gate Entertainment Corp

3,237

0.4%

America's Beginnings

1,101

0.1%

The Weinstein Company Inc.

605

0.1%

Quixotic Media

575

0.1%

HollyHobbieandFriends.com

483

0.1%

Participant Productions

461

0.1%

Ford Motor Company

268

0.0%

Cox Enterprises, Inc.

218

0.0%

OTW, LLC

141

0.0%

IDT Entertainment

128

0.0%

Third Screen Film Festival

124

0.0%

Capcom U.S.A. Inc.

106

0.0%

Total

769,560

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of All Impressions

Leaderboard

(728x90)

235,390

30.6%

Large Rectangle

(336x280)

192,583

25.0%

Rectangle

(180x150)

167,566

21.8%

Medium Rectangle

(300x250)

72,975

9.5%

Wide Skyscraper

(160x600)

39,281

5.1%

Non-Standard Dimension

24,774

3.2%

Button #1

(120x90)

11,195

1.5%

Skyscraper

(120x600)

10,811

1.4%

Full Banner

(468x60)

4,512

0.6%

Vertical Rectangle

(240x400)

3,727

0.5%

Vertical Banner

(120x240)

2,251

0.3%

Square Button

(125x125)

1,709

0.2%

Micro Bar

(88x31)

866

0.1%

Half Banner

(234x60)

786

0.1%

Button #2

(120x60)

754

0.1%

Square

(250x250)

382

0.0%

Total

769,562

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

763,186

99.2%

Floating/Overlay

5,165

0.7%

Interstitial

1,164

0.2%

Pop-Up

39

0.0%

Pop-Under

7

0.0%

Total

769,561

100.0%

Source: Nielsen//NetRatings AdRelevance

Top 11 Advertisers

Company

Impressions (000)

Share of all Impressions

National Amusements, Inc.

607

49.6%

Cobb Theatres, LLC.

282

23.1%

IMAX

174

14.2%

Danbarry Cinemas

54

4.4%

AGT Enterprises, Inc.

37

3.0%

Regal Entertainment Group

36

2.9%

ACT Theatre

17

1.4%

Northern Hills Cinema

7

0.6%

Anschutz Entertainment Group

5

0.4%

Showtime Cinema

2

0.2%

Wildwood Theatres

2

0.2%

Total

1,223

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Button #2

(120x60)

425

34.7%

Leaderboard

(728x90)

420

34.3%

Skyscraper

(120x600)

144

11.8%

Medium Rectangle

(300x250)

107

8.7%

Square Button

(125x125)

42

3.4%

Non-Standard Dimension

36

2.9%

Wide Skyscraper

(160x600)

31

2.5%

Large Rectangle

(336x280)

12

1.0%

Vertical Banner

(120x240)

5

0.4%

Rectangle

(180x150)

2

0.2%

Total

1,224

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

1,223

100.0%

Total

1,223

100.0%

Source: Nielsen//NetRatings AdRelevance