Lots of Adults on Kids Toys and Games Sites A drill-down on sites for kids, games and toys to show top sites, viewer demographics, advertisers, ad types, sizes and
delivery
Top
10 Online Kids, Games & Toys Destinations Week ending July 9, 2006 US, Home and Work |
| Unique Audience (000) | Active Reach (%) |
Disney Online | 7,347 | 5.66 |
Nickelodeon Network | 4,727 | 3.64 |
eBay Toys | 3,019 | 2.32 |
Cartoon Network | 2,208
| 1.7 |
ToysRUs | 1,200 |
0.92 |
Yahooligans! | 961 | 0.74 |
PBS Kids | 906 | 0.7 |
Barbie | 826 | 0.64 |
EverythingGirl.com | 727 | 0.56 |
LEGO | 610 | 0.47 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Kids, Games & Toys CategoryMonth of June 2006 US, Home and Work |
| Target | Unique Audience (000) | Audience Composition (%) |
Total | | 45,438 | 100 |
Male | | 19,583 | 43.1 |
Female | | 25,856 | 56.9 |
Age | 2 - 11 | 7,644 | 16.82
|
| 12 - 17 | 5,460 | 12.02
|
| 18 - 24 | 1,909 | 4.2
|
| 25 - 34 | 7,113 | 15.65
|
| 35 - 49 | 14,917 | 32.83
|
| 45+ | 12,560 | 27.64
|
| 55+ | 5,431 | 11.95
|
| 65+ | 1,540 | 3.39
|
HH Income | $ 0 - 24999
| 2,631 |
5.79 |
| $ 25000
- 49999 | 9,729 | 21.41 |
| $ 50000 - 74999 | 12,796 | 28.16 |
| $ 75000 - 99999 | 8,978 | 19.76 |
| $ 100000 - 149999 | 6,992 | 15.39 |
| $ 150000+ | 3,595 | 7.91 |
| No Response | 719 | 1.58 |
Source:
Nielsen//NetRatings NetView |
Data on the Retail Goods & Services Industry, Kids & Toys SegmentWeek ending July 9, 2006
US, Home and Work
Top 20 Advertisers |
| Impressions (000) | Share of all Impressions |
PokemonCenter.com |
12,393 | 41.8% |
Knowledge Learning Corporation | 4,291 | 14.5% |
Build-A-Bear Workshops
| 3,142 | 10.6%
|
Kindercare Learning Centers, Inc. | 3,053 | 10.3% |
Tutor Time Learning Centers, LLC | 1,956 | 6.6% |
Wal-Mart Stores, Inc.
| 1,645 | 5.6%
|
Target Corporation | 1,145 | 3.9% |
Shuffle & Cut Games | 658 | 2.2% |
Pelican Performance | 454 | 1.5% |
SideshowToy.com | 297
| 1.0% |
JumpSport, Inc. | 212 | 0.7% |
Amazon.com, Inc. | 73 | 0.2% |
The Gymboree Corporation | 72 | 0.2% |
Kid's Supply Co.
| 51 | 0.2%
|
The Land of the Nod | 33 | 0.1% |
eToys | 28 | 0.1% |
KB Holdings, LLC | 28 | 0.1% |
Discount Games | 17
| 0.1% |
Williams-Sonoma, Inc. | 16 | 0.1% |
Lucasfilm, Ltd. | 13 | 0.0% |
Total | 29,629 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions
(000) | Share of all Impressions |
Leaderboard | (728x90) | 16,389 | 55.3% |
Wide Skyscraper | (160x600) | 4,504 | 15.2%
|
Full Banner |
(468x60) | 2,171 | 7.3% |
Button #2 | (120x60) | 1,315 | 4.4% |
Medium Rectangle
| (300x250) |
1,123 | 3.8% |
Skyscraper | (120x600) | 1,012 | 3.4% |
Non-Standard Dimension | | 973 | 3.3% |
Rectangle | (180x150) | 716 | 2.4% |
Button #1 | (120x90)
| 641 | 2.2%
|
Vertical Banner |
(120x240) | 506 |
1.7% |
Square Button | (125x125) | 181 | 0.6% |
Micro Bar | (88x31) | 93 | 0.3% |
Large Rectangle
| (336x280) | 4
| 0.0% |
Vertical Rectangle | (240x400) | 2 | 0.0% |
Total | |
29,630 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
Inline | 29,626 | 100.0% |
Pop-Under | 4 | 0.0% |
Total | 29,630 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting
data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.