According to the Radio Advertising Bureau, radio had a flat June. While national revenue was up 1 percent, local advertising was down 1 percent. For the first half of the year, radio revenue was down
1 percent, with local down 1 percent and national flat. To offset a slow market, radio stations have been aggressive with non-traditional sales, which were up 17 percent for the month of June and up
8 percent year-to-date. Factoring in non-traditional sales, radio revenue grew 1 percent in June. Radio's growth prospects are poor, and it continues to lose audience to new mediums in its struggle to
stay competitive.