An ad promoting the second season of "Weeds," the Showtime series that stars Mary-Louise Parker as a widowed mom who supports her two boys by dealing pot in a fictitious Los Angeles suburb, smells
like marijuana, or patchouli oil, or "hippies," or whatever--who cares, what's the difference, man? It appears in the Aug. 24 issue of
Rolling Stone. "There was a lot of back and forth about
the scent," said George DeBolt, VP-media, Showtime. "We wanted to have the scent be as close as possible to marijuana. It's the buzz factor, if you will." Other promotions for the show include
"Munchie Mobiles" that will show up at concerts and other events to hand out "Weeds" merchandise and brownie (unadulterated) giveaways in six cities.
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