As automotive sales slump, the media is beginning to feel the pinch, reports
MediaLife. With Detroit's big three carmakers struggling against profit squeezes, rising costs and further
incursions by foreign competitors, they are cutting back on spending--especially in consumer magazines. For the month of July alone, automotive advertising--the sector's largest category--was down
11.4% for a year-to-date slump of more than 16%. And that hurts,
MediaLife says, "in what should have been a strong year for consumer magazines."
Read the whole story at MediaLife »