A recent survey by ShopSmart magazine, reported on Business Wire, finds that 76% of American women enjoy shopping, but one-third say the most stressful part is waiting in check out lines, followed closely by 29% stressed by interacting with salespeople. The average woman, says the report, spends 385 hours annually shopping.
The ShopSmart Opinion Poll found that:
The most popular common non-grocery product purchased over the past three months by 95 percent of women was
57% of American women find the best bargains at discount department stores like Wal-Mart and Target, while only 17% felt that the best deals were to be had on the Web.
However, 72% of women said that price is key when purchasing clothing/groceries, 70% said travel, and 69% said house wares/small appliances.
Shoppers, concluded the report, rely mostly on friends and family (45 percent) as trusted sources for shopping and products to avoid buyer's remorse, while the least trusted sources of shopping advice were sales people (39 percent), and advertising (31%).
Please read the report on businesswire here.