Commentary

Top Online Sports Sites and Detailed Audience and Ad Data

Top Online Sports Sites and Detailed Audience and Ad Data

Sports sites, viewers, demographics, and ad technologies supporting the sites and categories.

TOP ONLINE SPORTS DESTINATIONS, AT HOME

Brand or ChannelUnique Audience (000)Active Reach (%)
ESPN4,3363.87
eBay Sports2,5212.25
Yahoo! Sports2,5092.24
MLB.com1,8811.68
nascar.com1,5171.36
NFL Internet Network1,4621.31
AOL Sports1,2881.15
SI.com1,0820.97
NBA Internet Network1,0560.94
Sportsline.com9220.82

Week ending May 2, 2004
US, Home
Source: Nielsen//NetRatings NetView

DEMOGRAPHIC DATA FOR SPORTS CATEGORY

CategoryUnique Audience (000) Audience Composition (%)
Total39,105100
Male23,32259.64
Female15,78240.36
Age
2 - 111,5764.03
12 - 174,23810.84
18 - 242,9597.57
25 - 347,15318.29
35 - 4912,20031.2
45+15,11538.65
55+7,42718.99
65+2,8167.2
Household income
$ 0 - 249992,1525.5
$ 25000 - 499999,38424
$ 50000 - 7499911,36229.05
$ 75000 - 999997,55519.32
$ 100000 - 1499995,43213.89
$ 150000+2,4446.25
No Response7761.98

Month of March 2004
US, Home
Source: Nielsen//NetRatings NetView

ENTERTAINMENT SPORTS LEAGUES AND TEAM SEGMENT
Top Technologies
TechnologyImpressions (000)Share of all Impressions
Flash22,48844.8%
Animation17,41334.7%
Image6,28812.5%
Imagemap3,1676.3%
Compound ad8851.8%
Total50,241100.0%
Top Ad Sizes
DimensionsImpressions (000)Share of all Impressions
Leader Board14,67129.2%
Half banner8,95717.8%
Vertical banner6,89113.7%
Button #16,30012.5%
Full banner4,6209.2%
Button #23,6707.3%
Rectangle2,4955.0%
Non-standard1,1132.2%
Square button3990.8%
Medium rectangle3340.7%
Micro bar3330.7%
Skyscraper2580.5%
Wide skyscraper860.2%
Large rectangle560.1%
Square300.1%
Vertical rectangle290.1%
Total50,242100.0%
Ad Delivery Types
Ad DeliveryImpressions (000)Share of all Impressions
Inline49,94899.4%
Pop-Up2940.6%
Total50,242100.0%
WEB MEDIA SPORTS & RECREATION SEGMENT
Top Technologies
TechnologyImpressions (000)Share of all Impressions
Image33,64760.5%
Animation12,24422.0%
Flash9,49117.1%
Compound ad2250.4%
Imagemap250.0%
Form50.0%
Total55,637100.0%
Top Ad Sizes
DimensionsImpressions (000)Share of all Impressions
Half banner19,81635.6%
Leader Board6,54911.8%
Skyscraper6,47011.6%
Micro bar6,03310.8%
Full banner5,4249.7%
Button #23,9357.1%
Medium rectangle2,2904.1%
Square button1,6563.0%
Vertical banner1,5422.8%
Rectangle6241.1%
Wide skyscraper5140.9%
Button #14800.9%
Non-standard2830.5%
Large rectangle130.0%
Vertical rectangle50.0%
Square10.0%
Total55,635100.0%
Ad Delivery Types
Ad DeliveryImpressions (000)Share of all Impressions
Inline55,03498.9%
Pop-Up4820.9%
Pop-Under1020.2%
Interstitial180.0%
Total55,636100.0%

Week Ending May 2, 2004
US, Home and Work
Source: Nielsen//NetRatings AdRelevance
Next story loading loading..