Top Online Sports Sites and Detailed Audience and Ad Data Sports sites, viewers, demographics, and ad technologies supporting the sites and categories.
TOP ONLINE SPORTS
DESTINATIONS, AT HOME
Brand or Channel | Unique
Audience (000) | Active Reach (%) |
ESPN | 4,336 | 3.87 |
eBay Sports | 2,521 | 2.25 |
Yahoo! Sports | 2,509 | 2.24 |
MLB.com | 1,881 | 1.68 |
nascar.com | 1,517 | 1.36 |
NFL Internet Network | 1,462 | 1.31 |
AOL Sports | 1,288 | 1.15 |
SI.com | 1,082 | 0.97 |
NBA Internet Network | 1,056 | 0.94 |
Sportsline.com | 922 | 0.82 |
Week ending May 2, 2004
US, Home
Source: Nielsen//NetRatings NetView
DEMOGRAPHIC DATA FOR SPORTS CATEGORY
Category | Unique Audience (000) | Audience Composition (%) |
Total | 39,105 | 100 |
Male | 23,322 | 59.64 |
Female | 15,782 | 40.36 |
Age |
2 - 11 | 1,576 | 4.03 |
12 - 17 | 4,238 | 10.84 |
18 -
24 | 2,959 | 7.57 |
25 - 34 | 7,153 | 18.29 |
35 - 49 | 12,200 | 31.2 |
45+ | 15,115 | 38.65
|
55+ | 7,427 | 18.99 |
65+ | 2,816 | 7.2 |
Household income |
$ 0 - 24999 | 2,152 | 5.5 |
$ 25000 - 49999 | 9,384 | 24 |
$ 50000 - 74999 | 11,362 | 29.05 |
$ 75000 - 99999 | 7,555 | 19.32 |
$ 100000 - 149999 | 5,432 | 13.89 |
$ 150000+ | 2,444 | 6.25
|
No Response | 776 | 1.98 |
Month of March 2004
US, Home
Source: Nielsen//NetRatings NetView
ENTERTAINMENT SPORTS LEAGUES AND TEAM
SEGMENT |
Top Technologies |
Technology | Impressions (000) | Share of all Impressions |
Flash | 22,488 | 44.8% |
Animation | 17,413 | 34.7% |
Image | 6,288 | 12.5% |
Imagemap | 3,167 | 6.3% |
Compound ad | 885 | 1.8% |
Total | 50,241 | 100.0% |
Top Ad Sizes |
Dimensions | Impressions
(000) | Share of all Impressions |
Leader Board | 14,671 | 29.2%
|
Half banner | 8,957 | 17.8% |
Vertical banner | 6,891 | 13.7% |
Button #1 | 6,300 | 12.5% |
Full banner | 4,620 | 9.2% |
Button #2 | 3,670 | 7.3% |
Rectangle | 2,495 | 5.0% |
Non-standard | 1,113 | 2.2% |
Square button | 399 | 0.8% |
Medium rectangle | 334 | 0.7% |
Micro bar | 333 | 0.7% |
Skyscraper | 258 | 0.5% |
Wide skyscraper | 86 | 0.2% |
Large rectangle | 56 | 0.1% |
Square | 30 | 0.1% |
Vertical rectangle | 29 | 0.1% |
Total | 50,242 | 100.0% |
Ad Delivery Types |
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 49,948 | 99.4% |
Pop-Up | 294 | 0.6% |
Total | 50,242 | 100.0% |
WEB MEDIA SPORTS & RECREATION SEGMENT |
Top Technologies |
Technology | Impressions (000) | Share of all Impressions |
Image | 33,647 | 60.5% |
Animation | 12,244 | 22.0% |
Flash | 9,491 | 17.1% |
Compound ad | 225 | 0.4% |
Imagemap | 25 | 0.0% |
Form | 5 | 0.0% |
Total | 55,637 | 100.0% |
Top Ad Sizes |
Dimensions | Impressions (000) | Share of all Impressions |
Half banner | 19,816 | 35.6% |
Leader Board | 6,549 | 11.8% |
Skyscraper | 6,470 | 11.6% |
Micro bar | 6,033 | 10.8% |
Full banner | 5,424 | 9.7% |
Button #2 | 3,935 | 7.1% |
Medium rectangle | 2,290 | 4.1% |
Square button | 1,656 | 3.0% |
Vertical banner | 1,542 | 2.8% |
Rectangle | 624 | 1.1% |
Wide skyscraper | 514 | 0.9% |
Button #1 | 480 | 0.9% |
Non-standard | 283 | 0.5% |
Large rectangle | 13 | 0.0% |
Vertical rectangle | 5 | 0.0% |
Square | 1 | 0.0% |
Total | 55,635 | 100.0% |
Ad Delivery Types |
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 55,034 | 98.9% |
Pop-Up | 482 | 0.9% |
Pop-Under | 102 | 0.2% |
Interstitial | 18 | 0.0%
|
Total | 55,636 | 100.0% |
Week Ending May 2, 2004
US, Home and Work
Source:
Nielsen//NetRatings AdRelevance