Internet Becoming an Important Factor in American Politics
Forty percent of voters in the 87 metropolitan markets surveyed regularly by The Media Audit describe themselves as heavy users of the Internet. What that portends, says Bob Jordan, president of International Demographics, is that "...the Internet is a very serious factor in American politics. The Internet doesn't just provide marketers' access to voters; it also provides voters' access to marketers, other voters and data."
According to the report, within the Voter/Internet Group:
The racial mix of the Voter/Internet Group is balanced:
The V/I Group is significantly better educated and more affluent than the adult population at large:
A voter, according to The Media Audit in their recent report, is an adult who has actually voted in local, state or national elections during the past year. A heavy user of the Internet is an adult who spends at least seven hours a week on the Internet.
The markets surveyed have a total adult (age 18+) population of more than 137 million. More than 57 percent of the V/I Group are between the ages of 25 and 49. Those younger and older than this age group are represented to a much lesser extent. Only 9.7 percent are under the age of 25 and just 22.1 percent are age 55 plus.
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