Rich Simms has joined Wanamaker Associates as managing consultant for media practice. In this newly created role, Simms will spearhead Wanamaker's media search activities. Prior to joining Wanamaker,
Rich served as evp and general manager of Initiative's Southeast and West regions. In that role, he oversaw agency activities for over 50 national and regional media assignments including BellSouth,
The Home Depot, Best Western, Albertson's and Lucas Arts.