• by Jack Loechner , Staff Writer @mp_research, August 25, 2006

A valuable analysis of the recently recently released Census Bureau statistics from the American Community Survey (ACS) 2005, by Kang & Lee Advertising, shows that the three fastest growing Asian populations since 2000 are, in rank order, Asian Indians, Vietnamese, and Filipinos.

Saul Gitlin, Executive Vice President, Strategic Services, Kang & Lee Advertising, said "The American Community Survey ...is an important 'bible' for companies active in the Asian American market in that it allows us to fine-tune our understanding of key market demographics... as well as to uncover Asian population trends that may accelerate in the future, and which will have implications for how marketers plan and execute their Asian multicultural programs."

Asian highlights from ACS 2005, according to the analysis include:

• Mid-decade, the total Asian population of the United States has grown to 12.4 million, a 23% increase over the Census 2000 benchmark
• The three fastest growing Asian populations are, in rank order, Asian Indians, Vietnamese, and Filipinos. Since 2000
• The Asian Indian population grew 41%, and now totals 2.32 million
• The Vietnamese population grew 28%, and now totals 1.42 million
• The Filipino population grew 22%, and now totals 2.28 million
• The South region of the country boasts the fastest Asian population growth rate (31%), followed by the Midwest (24%), the Northeast (23%), and the West (19%).

37 states experienced Asian population growth rates in excess of 20% since 2000. The states with the top-5 Asian population growth rates include:

• North Dakota (63%)
• Nevada (55%)
• New Hampshire (48%)
• Arizona (42%)
• Florida (40%)

Of these, Nevada and Arizona each have Asian populations in excess of 100,000 respectively. Florida is now projected to contain 371,000 Asians.

California, New York, and Texas remain the top ranked states for Asians. However, New Jersey, with a 29% Asian population growth rate since 2000, has already eclipsed Hawaii to become the fourth largest Asian state.

The analysis shows that the cities with the top-5 Asian population growth rates include:

• Las Vegas (58%)
• Atlanta (46%)
• Phoenix-Mesa (46%)
• Sacramento-Yolo (41%)
• Dallas-Fort Worth (37%)

The Los Angeles, New York, and San Francisco metropolitan areas continue to be ranked as the top-3 cities for Asians. However, Chicago has now overtaken Washington DC-Baltimore to become the 4th largest Asian urban area in the country.

The complete release and more about Kang&Lee can be found here.