Online ad spending will climb to $11.6 billion internationally this year--marking a growth rate of 35 percent, predicted Merrill Lynch in a new report Thursday. Previously, the brokerage house had
forecast 33 percent growth for the year. For 2007, the international online ad spend is projected to climb to $14.5 billion, marking 24 percent growth; the prior estimate called for 25 percent growth.
-- Wendy Davis