Gambling Promo Turns Odd, Touts Katie Couric's Odds

In what can only be described as an odd turn of events, an online odds-maker is using its betting line to promote venerable CBS News' incoming evening news anchor Katie Couric. In fact, now viewers can literally gamble on Couric's debut as anchor of the "CBS Evening News." On Tuesday, Costa Rica-based online gambling site announced it is offering betting lines on how many viewers "CBS Evening News" will watch Couric's first day.

Odds range from 12-to-1 that she'll draw less than amiable placeholder Bob Schieffer's lowest summertime ratings, about 6.5 million, to 3.75-to-1 that she'll top 8.5 million on opening night.

So far, betting has been sporadic, says BetCRIS CEO Mickey Richardson, who also thinks the numbers need "tweaking.

It seems every night now I turn on the TV and have got to hear about it--and not only on CBS."

CBS, long a third-place finisher in the evening-news race, averaged 7.07 million nightly viewers the week of August 21, and has been averaging roughly between 6.5 million and 7 million viewers a night throughout the summer.

The spin comes as CBS News was exposed for another questionable publicity move: releasing digitally altered press photos depicting a virtually slimmer version of Couric.



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