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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in Marketing Politics Daily on 12/08/2016

    The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.

  • Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in MediaDailyNews on 11/15/2016

    This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

  • Nominated Movies Need Publicity, Marketing in Marketing: Entertainment on 01/26/2012

    The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.

  • 'Tintin' And The Death Of Motion-capture Animation  in Marketing: Entertainment on 12/29/2011

    Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.

Comments by Tom All comments by Tom

  • Fox Titling Of Family Show 'The F Word' Is So Effed Up by Adam Buckman (TVBlog on 06/06/2017)

    It all started with April Wine....https://www.youtube.com/watch?v=Knay6bwFtlA

  • Netflix Won't Pay Ransom, Stream Away! by Wayne Friedman (TV Watch on 05/02/2017)

    Only way this MAYBE works as extortion would be for a show that dollops out its episodes one week at a time, not all at once like Netflix. Would anybody cancel Netflix just because they got their new season of "Orange" a week early? I really doubt there is even one individual. Anybody who could download a torrent one week early is also somebody who could download it a day after it premieres, and is probably leeching all Netflix programming already anyway. 

  • The Raiders Are Gonna Need A Place To Crash For A While. Why Not Mexico? by Kevin McGraw (Marketing: Sports on 04/04/2017)

    Mexico City a great idea, but we've also got an empty NFL stadium sitting here in San Diego. Actually think Raiders have enough respect that they might be able to fill it for a couple yeas while the city figures out what to do next with the property. 

  • House Repeals Broadband Privacy Rules by Wendy Davis (Daily Online Examiner on 03/28/2017)

    Online privacy activist Adam McElhaney has already launched an initiative to raise funds to buy the browser histoy of every politican and official who voted in favor of this onerous piece of legislation. He's also taking a poll asking contributors whose internet history they'd like to see first. Law of unintended consequences.....https://yro.slashdot.org/story/17/03/29/1717201/activist-starts-a-campaign-to-buy-and-publish-browsing-histories-of-politicians-who-passed-anti-privacy-law

  • Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life by Adam Buckman (TVBlog on 03/24/2017)

    "Sunny-side up half-truth versions of our lives," is what I've always said. Every study you read indicates that Facebook isn't good for you. FWIW, I've made an effort in the past six months to downsize from more than 600 "friends" to very close to 200, and it has improved my experience. Maybe bring back "Whopper Sacrifice"? 

  • The Game Show King by Adam Buckman (TVBlog on 03/23/2017)

    Great piece. A seminal TV show from my tweens & early teens--nothing like it, then or now. Barris was like some kind of idiot savant on that show. But were Gene Gene the Dancing Machine and The Unknown Comic really contestants? Or running gag cast members? 

  • Hey CIA, Samsung TV: I love NYC Pizza! Please Send ASAP by Wayne Friedman (TV Watch on 03/08/2017)

    "Now, anything from WikiLeaks should be called into question" >>> Why? Nothing WikiLeaks has ever released has been exposed as "fake news." 100% correct and true. "Many in the intelligence community believe WikiLeaks is part of the Kremlin's efforts to destabilize the U.S. government." >>> Not a single bit of evidence has been shared with the public to back up these intelligence community claims.  >>> Moreover, and left unmentioned in this article, is that part of WikiLeaks massive drop yesterday showed CIA has capacity to aborb foreign powers' hacking capacity, use it while masking their domestic participation, and making it seem as if foreign influence is the culprit when actually it's CIA. >>> WikiLeaks announced today, also, that what dropped yesterday is only ONE PERCENT of the Vault 7 stuff, so everybody better buckle their seat belts. You know they didn't give us the juciest material first.  >>> Enjoy your pizza. Just don't get it from that D.C. place. Rumors are the sauce has some dicey ingredients. 

  • Wrong! Marketing A Theatrical Movie The Fake News Way by Wayne Friedman (TV Watch on 02/20/2017)

    The film was punished at the box office this weekend. http://www.boxofficemojo.com/news/?id=4269

  • 'Sexy' Mezquila Brand Vids Border on Whitesnake Territory by Larry Dobrow (Video Critique on 02/09/2017)

    I too, think Larry Dubrow is a gifted, funny, intelligent, insightful writer. I rarely coment on his work, because he usually says it all. Just wanted to weigh in as a fan. 

  • Berkeley Cancels Yiannopoulos, Trump Lashes Out by Erik Sass (The Daily Blog on 02/02/2017)

    Several intersting developments on this today:1- Berkley administration says students protesting were peaceful and that rounghly 150 black-garbed, masked anarchists infiltrated the students' peaceful protest to rile up violence and destruction.2- Yet...no arrests last night by UDPD, per CNN's report four hours ago? Why was no one arrested? Wouldn't that clear up whether these were students or professionals or anarchists? 3- Black-garbed, masked anarchists match the same look as the protesters pillaging downtown D.C. on Inaugeration Day. As we discovered via Wikileaks revelations, paid violent protesters were part of the 2016 Election game plan. Why would it stop after the election? The only question for me is whether the puppetmasters here are on the left, trying to instigate a full-blown insurrection; or from the right, to make the left look violently reactionary and undermine a unified pacifist pushback against the Trump administration. Both sound like realistic scenarios, so I have no idea.   http://www.californiagoldenblogs.com/2017/2/2/14482840/anarchists-uc-berkeley-violence-protests-california-golden-bears

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