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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Does Louis CK Have a Criminal Problem He's Been Trying to Tell Us About? in Television News Daily on 11/14/2017

    Part of the reason the Louis CK story has been bubbling below the surface has been an apparently sinister network of enablers and endorsers of his behavior. Louis CK has made masturbation jokes a staple of his TV shows and standup routine. Sadly, the jokes had a nasty reverberation in real life.

  • NFL Tackles Relevance In Changing Sports Marketplace in Television News Daily on 11/09/2017

    There are a multitude of macro-societal changes in American culture causing people to shrug off football in general and the NFL in particular. It has peaked, and now we're seeing the beginning of a long downward slide.

  • Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in Marketing Politics Daily on 12/08/2016

    The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.

  • Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in MediaDailyNews on 11/15/2016

    This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

Comments by Tom All comments by Tom

  • Will Blockchain Go The Way Of Virtual Worlds? by Cory Treffiletti (Media Insider on 11/08/2017)

    Isn't Minecraft a type of virtual world? How about Team Fortress 2, World of Warcraft, and a bunch of other MMORPGs? Virtual Worlds didn't "fizzle quickly," they just didn't play out in the way or fashion that many so-called "futurists" predicted, or become the advertising playgrounds marketers hoped. But many people are living in them for hours every day (tho not me). As for Blockchain, it may not revolutionize finance the way many so-called "futurists" are predicting, but I feel pretty confident it's going to revolutionize the internet in ways we might not even be able to imagine yet.     

  • The Impact Of 'Twin Peaks' by Gary Holmes (Television News Daily on 09/05/2017)

    Amazing journey, horrible final destination. Like taking a limousine to an abattoir. Kyle MacLachlan deserves every award, tho. 

  • The CW Scores As Outlier by Wayne Friedman (TV Watch on 08/10/2017)

    My son & I have never missed an episode of "The Flash." We've also never watched "The Flash" during its actual broadcast airing on CW. 

  • Media Watchdogs Are Suddenly Worried About Sinclair by Adam Buckman (TVBlog on 08/08/2017)

    Do any of these pundits REALLY change hearts & minds? Or are they just preaching to ideological choirs? "Cacophony" is right. 

  • BIZ DEV: Marriner Marketing Wins Maryland Tourism Account by Steve McClellan (Accounts on the Move on 07/27/2017)

    Unlikely anyone will ever top TBC's big-budget Civil War epic (with a twist) "Antietem," for Maryland Tourism, but good luck.  https://vimeo.com/48255715

  • Fox Titling Of Family Show 'The F Word' Is So Effed Up by Adam Buckman (TVBlog on 06/06/2017)

    It all started with April Wine....https://www.youtube.com/watch?v=Knay6bwFtlA

  • Netflix Won't Pay Ransom, Stream Away! by Wayne Friedman (TV Watch on 05/02/2017)

    Only way this MAYBE works as extortion would be for a show that dollops out its episodes one week at a time, not all at once like Netflix. Would anybody cancel Netflix just because they got their new season of "Orange" a week early? I really doubt there is even one individual. Anybody who could download a torrent one week early is also somebody who could download it a day after it premieres, and is probably leeching all Netflix programming already anyway. 

  • The Raiders Are Gonna Need A Place To Crash For A While. Why Not Mexico? by Kevin McGraw (Marketing: Sports on 04/04/2017)

    Mexico City a great idea, but we've also got an empty NFL stadium sitting here in San Diego. Actually think Raiders have enough respect that they might be able to fill it for a couple yeas while the city figures out what to do next with the property. 

  • House Repeals Broadband Privacy Rules by Wendy Davis (Daily Online Examiner on 03/28/2017)

    Online privacy activist Adam McElhaney has already launched an initiative to raise funds to buy the browser histoy of every politican and official who voted in favor of this onerous piece of legislation. He's also taking a poll asking contributors whose internet history they'd like to see first. Law of unintended consequences.....https://yro.slashdot.org/story/17/03/29/1717201/activist-starts-a-campaign-to-buy-and-publish-browsing-histories-of-politicians-who-passed-anti-privacy-law

  • Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life by Adam Buckman (TVBlog on 03/24/2017)

    "Sunny-side up half-truth versions of our lives," is what I've always said. Every study you read indicates that Facebook isn't good for you. FWIW, I've made an effort in the past six months to downsize from more than 600 "friends" to very close to 200, and it has improved my experience. Maybe bring back "Whopper Sacrifice"? 

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