TOM SIEBERTFormer writer, MediaPost
Articles by Tom All articles by Tom
- Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in
Marketing Politics Daily on
The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.
- Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in
This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.
- Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.
- 'The Fifth Estate,' A Media Critique in
The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.
- 40 Reasons to Skip Out on Advertising Week in
Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.
- 007 Slums With Heineken in
Marketing Daily on
As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.
- "The Dark Knight" - Bat-Spoiler Free in
Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?
- A Dark Tale of Contemporary Cinema in
Marketing: Entertainment on
Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.
- Nominated Movies Need Publicity, Marketing in
Marketing: Entertainment on
The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.
- 'Tintin' And The Death Of Motion-capture Animation in
Marketing: Entertainment on
Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.
Comments by Tom All comments by Tom
- The Raiders Are Gonna Need A Place To Crash For A While. Why Not Mexico?
(Marketing: Sports on
Mexico City a great idea, but we've also got an empty NFL stadium sitting here in San Diego. Actually think Raiders have enough respect that they might be able to fill it for a couple yeas while the city figures out what to do next with the property.
- House Repeals Broadband Privacy Rules
(Daily Online Examiner on
Online privacy activist Adam McElhaney has already launched an initiative to raise funds to buy the browser histoy of every politican and official who voted in favor of this onerous piece of legislation. He's also taking a poll asking contributors whose internet history they'd like to see first. Law of unintended consequences.....https://yro.slashdot.org/story/17/03/29/1717201/activist-starts-a-campaign-to-buy-and-publish-browsing-histories-of-politicians-who-passed-anti-privacy-law
- Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life
"Sunny-side up half-truth versions of our lives," is what I've always said. Every study you read indicates that Facebook isn't good for you. FWIW, I've made an effort in the past six months to downsize from more than 600 "friends" to very close to 200, and it has improved my experience. Maybe bring back "Whopper Sacrifice"?
- The Game Show King
Great piece. A seminal TV show from my tweens & early teens--nothing like it, then or now. Barris was like some kind of idiot savant on that show. But were Gene Gene the Dancing Machine and The Unknown Comic really contestants? Or running gag cast members?
- Hey CIA, Samsung TV: I love NYC Pizza! Please Send ASAP
(TV Watch on
"Now, anything from WikiLeaks should be called into question" >>> Why? Nothing WikiLeaks has ever released has been exposed as "fake news." 100% correct and true. "Many in the intelligence community believe WikiLeaks is part of the Kremlin's efforts to destabilize the U.S. government." >>> Not a single bit of evidence has been shared with the public to back up these intelligence community claims. >>> Moreover, and left unmentioned in this article, is that part of WikiLeaks massive drop yesterday showed CIA has capacity to aborb foreign powers' hacking capacity, use it while masking their domestic participation, and making it seem as if foreign influence is the culprit when actually it's CIA. >>> WikiLeaks announced today, also, that what dropped yesterday is only ONE PERCENT of the Vault 7 stuff, so everybody better buckle their seat belts. You know they didn't give us the juciest material first. >>> Enjoy your pizza. Just don't get it from that D.C. place. Rumors are the sauce has some dicey ingredients.
- Wrong! Marketing A Theatrical Movie The Fake News Way
(TV Watch on
The film was punished at the box office this weekend. http://www.boxofficemojo.com/news/?id=4269
- 'Sexy' Mezquila Brand Vids Border on Whitesnake Territory
(Video Critique on
I too, think Larry Dubrow is a gifted, funny, intelligent, insightful writer. I rarely coment on his work, because he usually says it all. Just wanted to weigh in as a fan.
- Berkeley Cancels Yiannopoulos, Trump Lashes Out
(The Daily Blog on
Several intersting developments on this today:1- Berkley administration says students protesting were peaceful and that rounghly 150 black-garbed, masked anarchists infiltrated the students' peaceful protest to rile up violence and destruction.2- Yet...no arrests last night by UDPD, per CNN's report four hours ago? Why was no one arrested? Wouldn't that clear up whether these were students or professionals or anarchists? 3- Black-garbed, masked anarchists match the same look as the protesters pillaging downtown D.C. on Inaugeration Day. As we discovered via Wikileaks revelations, paid violent protesters were part of the 2016 Election game plan. Why would it stop after the election? The only question for me is whether the puppetmasters here are on the left, trying to instigate a full-blown insurrection; or from the right, to make the left look violently reactionary and undermine a unified pacifist pushback against the Trump administration. Both sound like realistic scenarios, so I have no idea. http://www.californiagoldenblogs.com/2017/2/2/14482840/anarchists-uc-berkeley-violence-protests-california-golden-bears
- The Trumpela Effect
(MediaPost Weekend on
Love this. A wide-ranging unabashedly intellectual deep-think piece with societall, political and media ramifications from a writer with great institutional knowledge. Flattered to be part of it. I think. Since I get name dropped about the "Moonraker" Mandela Effect, I'm going to double down-- I love being able to put the strange disappearance of Dolly's braces on the table, and I don't mind saying that I don't think it's a mass false memory. While the vast majority of other so-called examples of The Mandela Effect I reject, the "Moonraker" actress with braces was a bulls-eye for me. I have spoken with dozens of Bond fans and everyone from an author of a book on 007 movies to many people from my last wave baby boomer generation, friends I've known and people I've not. Truth is: Nearly everybody 45+ remembers the busty blond with glasses and braces who bonds with the villain Jaws in "Moonraker"--it was a classic bad Bond gag but a memorable one. The blond with braces was also mentioned in period media and Richard (Jaws) Kiel's BBC obituary, among other spots. But even these media clips I cite now only live in digital and not physical media. And all the entertainment media--DVDs, streams, sure, but also VHS tapes and studio stills--show a woman with no braces. Why this memorable character doesn't have her signifying quality any more is one of the great cultural mysteries of our time, and I reject the assertion that this is a mass "false memory." I don't have the answer, but I saw that movie in the theater three times as a kid and I groaned at the visual joke every time. I know that actress wore braces and I'm wondering how many other people who read this know so too. My original hypothesis was that the studio removed the braces for some reason (concerns she would be considered under-age?), but the absence even from VHS tapes was bizarre. After I wrote my CityBeat piece several people involved in the field of quantum physics contacted me to say The Mandela Effect is real.
- Trump Steps Up War Of Words Against Media, Media Fires Back
(The Daily Blog on
"Trump and his proxies....mean to create an atmosphere of ambiguity — in which objective facts appear unknowable and all information is a matter of personal perspective. "This contested reality then allows Trump to present an alternative narrative to supporters who already dismiss all mainstream news outlets as inherently dishonest."Genius, and cannot be said enough. The only thing I would add is that political ideologues on BOTH sides are doing this---it is a macro poltical strategy that helps entrench the already powerful, who control a narrative only they can discern. Adam Curtis's brilliant documentary "Hypernormalization" goes into this in detail, as to how it pertains to Putin's Russia and David Cameron's UK. Once you see how it's being done, it's easy to see it being done here, too. https://www.youtube.com/watch?v=afBmN7icFRw