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TOM SIEBERT

Former writer, MediaPost

Articles by Tom All articles by Tom

  • Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in Marketing Politics Daily on 12/08/2016

    The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.

  • Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in MediaDailyNews on 11/15/2016

    This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.

  • Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in MediaDailyNews on 12/23/2015

    It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.

  • 'The Fifth Estate,' A Media Critique in MediaDailyNews on 10/21/2013

    The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.

  • 40 Reasons to Skip Out on Advertising Week in MAD on 10/01/2013

    Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.

  • 007 Slums With Heineken in Marketing Daily on 11/09/2012

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.

  • "The Dark Knight" - Bat-Spoiler Free in MediaDailyNews on 07/23/2012

    Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?

  • A Dark Tale of Contemporary Cinema  in Marketing: Entertainment on 03/22/2012

    Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.

  • Nominated Movies Need Publicity, Marketing in Marketing: Entertainment on 01/26/2012

    The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.

  • 'Tintin' And The Death Of Motion-capture Animation  in Marketing: Entertainment on 12/29/2011

    Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.

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