TOM SIEBERTFormer writer, MediaPost
Articles by Tom All articles by Tom
- Big Data Disaster: Clinton's ADA Algorithm Didn't Add Up in
Marketing Politics Daily on
The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign team. Loads of public and private poll results were fed into the algorithm, along with intricate voter data the campaign collected. Ada took the data -- but not all the findings proved sound.
- Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit in
This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President Theodore Roosevelt on "Saturday Night Live" deserves examination, particularly in light of our increasingly divisive historical moment. As much as I've laughed with and respect Chappelle as a rare comedic talent, America does not need to have a statesman who worked to improve race relations in this country falsely vilified.
- Steve Harvey's Miss Universe 'Mistake' Almost Certainly Wasn't in
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but a manufactured "error" to create buzz and social conversation. They know the underlying foundation of these television events points to hoax.
- 'The Fifth Estate,' A Media Critique in
The best reason to root for director Bill Condon's rapid-fire docudrama "The Fifth Estate" is that it reminds us how much valuable information the renegade website brought to light that the mainstream media simply missed.
- 40 Reasons to Skip Out on Advertising Week in
Let's face it, you can only take so much Advertising Week. So last Wednesday afternoon, instead of heading to yet another panel or presentation, I hopped the A Train from the Port Authority and rode all the way to the northwest tip of Manhattan to The Cloisters. It's pretty much as far from Madison Avenue and Advertising Week, both figuratively and literally, as you can get and still be in Manhattan.
- 007 Slums With Heineken in
Marketing Daily on
As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at all.
- "The Dark Knight" - Bat-Spoiler Free in
Can we please ask for mercy from some of the negligently reckless film critics who put up online or print reviews for 'The Dark Knight Rises' days before the film opened, giving away or hinting at critical plot twists?
- A Dark Tale of Contemporary Cinema in
Marketing: Entertainment on
Originally, this column was going to be a fun, snarky piece about big-budget Hollywood boondoggles, like Heaven's Gate, Ishtar, Waterworld and, now, John Carter.
- Nominated Movies Need Publicity, Marketing in
Marketing: Entertainment on
The one thing that almost all the movies nominated for the top statues at this year's Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to be considered a popular success.
- 'Tintin' And The Death Of Motion-capture Animation in
Marketing: Entertainment on
Hollywood has done a dynamite job p!ssing all over my beloved childhood heroes the past couple years. If Frank Miller's charmless, inept and gratuitously violent "Sin City"-ification of Will Eisner's seminal Sunday comic series "The Spirit" wasn't bad enough, AMC's despicable betrayal of Patrick McGoohan's presciently paranoid spy series "The Prisoner" actually left me feeling furious that such a precious and beloved cult property could have been so carelessly handed over to hacks who didn't even grasp the central point and message of its creators.
Comments by Tom All comments by Tom
- The Impact Of 'Twin Peaks'
(Television News Daily on
Amazing journey, horrible final destination. Like taking a limousine to an abattoir. Kyle MacLachlan deserves every award, tho.
- The CW Scores As Outlier
(TV Watch on
My son & I have never missed an episode of "The Flash." We've also never watched "The Flash" during its actual broadcast airing on CW.
- Media Watchdogs Are Suddenly Worried About Sinclair
Do any of these pundits REALLY change hearts & minds? Or are they just preaching to ideological choirs? "Cacophony" is right.
- BIZ DEV: Marriner Marketing Wins Maryland Tourism Account
(Accounts on the Move on
Unlikely anyone will ever top TBC's big-budget Civil War epic (with a twist) "Antietem," for Maryland Tourism, but good luck. https://vimeo.com/48255715
- Fox Titling Of Family Show 'The F Word' Is So Effed Up
It all started with April Wine....https://www.youtube.com/watch?v=Knay6bwFtlA
- Netflix Won't Pay Ransom, Stream Away!
(TV Watch on
Only way this MAYBE works as extortion would be for a show that dollops out its episodes one week at a time, not all at once like Netflix. Would anybody cancel Netflix just because they got their new season of "Orange" a week early? I really doubt there is even one individual. Anybody who could download a torrent one week early is also somebody who could download it a day after it premieres, and is probably leeching all Netflix programming already anyway.
- The Raiders Are Gonna Need A Place To Crash For A While. Why Not Mexico?
(Marketing: Sports on
Mexico City a great idea, but we've also got an empty NFL stadium sitting here in San Diego. Actually think Raiders have enough respect that they might be able to fill it for a couple yeas while the city figures out what to do next with the property.
- House Repeals Broadband Privacy Rules
(Daily Online Examiner on
Online privacy activist Adam McElhaney has already launched an initiative to raise funds to buy the browser histoy of every politican and official who voted in favor of this onerous piece of legislation. He's also taking a poll asking contributors whose internet history they'd like to see first. Law of unintended consequences.....https://yro.slashdot.org/story/17/03/29/1717201/activist-starts-a-campaign-to-buy-and-publish-browsing-histories-of-politicians-who-passed-anti-privacy-law
- Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life
"Sunny-side up half-truth versions of our lives," is what I've always said. Every study you read indicates that Facebook isn't good for you. FWIW, I've made an effort in the past six months to downsize from more than 600 "friends" to very close to 200, and it has improved my experience. Maybe bring back "Whopper Sacrifice"?
- The Game Show King
Great piece. A seminal TV show from my tweens & early teens--nothing like it, then or now. Barris was like some kind of idiot savant on that show. But were Gene Gene the Dancing Machine and The Unknown Comic really contestants? Or running gag cast members?