BabyCenter and Parenting Are Top Online Family Resources A deeper look at the audience, advertisers and ad types in Online family resources during the
2nd week of August
Top 6 Online Family
Resources DestinationsWeek ending August 13, 2006 US, Home and Work |
Brand or
Channel | Unique Audience (000) | Active Reach (%) |
BabyCenter | 1,050 | 0.79 |
About Parenting & Family | 808 | 0.61 |
Greatschools.net | 554 | 0.42 |
MyFamily.com | 472 | 0.36 |
Kaboose | 401 | 0.3 |
ClubMom
| 350 | 0.26
|
Source: Nielsen//NetRatings NetView |
Demographic Data for
Family Resources CategoryMonth of July 2006 US, Home and Work |
| Target | Unique Audience (000) | Audience Composition (%) |
Total | | 20,240 | 100 |
Male | | 7,573 | 37.42 |
Female | | 12,667 | 62.58
|
Age | 2 -
11 | 722 |
3.57 |
|
12 - 17 | 1,244 |
6.15 |
|
18 - 24 | 702 |
3.47 |
|
25 - 34 | 4,776 |
23.59 |
|
35 - 49 | 7,231 |
35.73 |
|
45+ | 7,699 |
38.04 |
|
55+ | 3,911 |
19.32 |
|
65+ | 1,236 |
6.11 |
HH Income | $ 0 - 24999 | 1,014 | 5.01 |
| $ 25000 - 49999 | 4,336 | 21.42 |
| $ 50000 - 74999 | 5,762
| 28.47 |
| $ 75000 - 99999 |
3,931 | 19.42 |
| $ 100000 - 149999 | 3,296 | 16.28 |
| $ 150000+ | 1,673 | 8.26 |
Source: Nielsen//NetRatings NetView |
Data on the Web Media Industry, Family SegmentWeek ending August 13, 2006 US, Home and Work
Top 11 Advertisers |
| Impressions (000) | Share of all Impressions |
MyFamily.com, Inc. | 11,194 | 52.111% |
Search Institute |
5,780 | 26.907% |
Kaboose Inc | 3,250 | 15.129% |
Discovery Communications, Inc. | 795 | 3.700%
|
Nestle USA, Inc. |
163 | 0.758% |
Trader Publishing Company | 133 | 0.619% |
Coincide Media, LLC | 100 | 0.465% |
Kimberly-Clark Corporation |
40 | 0.186% |
Johnson & Johnson | 17 | 0.079% |
ClubMom | 8 | 0.037% |
FamilyLife | 1 | 0.004% |
Total | 21,481 | 100.0%
|
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 11,566
| 53.842% |
Wide Skyscraper | (160x600) | 3,474 | 16.172% |
Square Button | (125x125) | 3,250 | 15.129% |
Large Rectangle | (336x280) | 1,070 | 4.981%
|
Medium Rectangle |
(300x250) | 1,023 | 4.762% |
Skyscraper | (120x600) | 410 | 1.908% |
Vertical Banner | (120x240) | 195 | 0.907% |
Button #2 | (120x60) | 186
| 0.865% |
Full Banner | (468x60) | 114 | 0.530% |
Rectangle | (180x150) | 110 | 0.512% |
Half Banner | (234x60) | 45 | 0.209% |
Button #1 | (120x90)
| 30 | 0.139%
|
Non-Standard Dimension | | 8 | 0.037% |
Total | | 21,481 | 100.0% |
Source: Nielsen//NetRatings
AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all
Impressions |
In-Page | 21,458 | 99.9% |
Expanding | 17 | 0.1% |
Transitional | 6 | 0.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary
service