Fox will produce original episodes of "The Simpsons" for mobile phones, says network President Peter Chernin. New episodes of the comedy--now in its 18th season--would come out of the company's new
investment in mobile-video producer Jamba. (News Corp. has a $188 million agreement to buy control of Jamba from VeriSign.) Fox said Jamba's expanded offerings would include The Simpsons Mobile,
selling content such as clips and ring tones from the show. Chernin notes that new episodes for mobile could be ready before the end of the year, although he gave few details. It's expected that the
new originals will be shorter than the 22-minute TV episodes. "We are in this [mobile content] game in a big way," he promises. "We'll market the hell out of it, trust me."
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