P&G Looks To Developing Nations For Growth

  • September 20, 2006
Procter & Gamble expects developing markets to contribute 30 percent of sales by the end of the decade, up from about 25 percent now, CFO Clayton Daley told investors at a Bank of America conference broadcast on the Internet on Tuesday. Achieving this will involve tailoring existing products for specific local needs and customs. He said P&G competes in only 10 of its 25 categories in developing countries, which gives it plenty of room for growth at all price points.

Next story loading loading..