Jumpstart Expands Behavioral Targeting Initiative

  • September 25, 2006
Jumpstart Automotive Media, which recently secured $10 million in venture funding, announced last week that it's expanding its behavioral targeting network to include a host of additional publishers, including Burst Media, Collective Media, Comcast.net, FoxNews.com and TVGuide.com. Earlier this year, Jumpstart and ValueClick Media struck a deal to serve ads to consumers who had previously visited pages within Jumpstart's network of car-related sites.
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