Country Music network CMT is launching a new online viral game in which fans of the Dallas Cowboys Cheerleaders can make their own commercial for an upcoming eight-part TV series, scheduled to debut
Friday. Together with HypeCouncil, CMT is making audio and visual clips from the series available for use in the user-generated ads. The ads will be posted online, where their creators can share them
with family and friends. The 10 most-streamed ads will be narrowed down to one winner, which will air on CMT.