IBN Partners With Reactrix

  • September 29, 2006
In the latest development for in-store advertising, InStore Broadcasting Network (IBN) is partnering with Reactrix Systems in a mutually exclusive deal to bring Reactrix technology to IBN clients. Reactrix will provide IBN with interactive displays that respond to nearby consumers' movements. IBN currently reaches about 190 million viewers a month through its various retail networks.

--Erik Sass

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