MTV Gives 'Two-A-Days' Finale Only One-A-Platform: The Web

  • September 29, 2006
MTV plans a special Web-only finale for the football reality show "Two-A-Days." The episode will post on MTV.com immediately after the TV broadcast of the last regular broadcast episode of the season. "Two-A-Days"--a reality show that follows the progress of a high-intensity high school football program throughout its season--already is widely available online, on MTV's streaming video site, MTV Overdrive, and downloadable on iTunes. The Web-only episode will focus on what happened to the players after the last game of the season. The move appears to be part of MTV's continuing efforts to develop its Web presence, which lags behind sites like MySpace.com and Facebook.com. -- Shankar Gupta
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