Mediaedge:cia has won the media communications planning and buying account for all Novartis over-the-counter brands in Austria. This win completes Mediaedge:cia's pan-European portfolio for the
pharmaceuticals company. The agency takes over the £1.5m account from Baumgartner & Baumgartner. Austrian Novartis over-the-counter products include Nicotinell, Otrivin and Fenistil/Fenivir, as
well as local brands such as Trimedil & Hova.