CNN is forming a division devoted to event marketing. The new CNN Events unit will be under the ad sales department and will put on panels, conferences and meetings on newsworthy subjects. The events
will not be televised on CNN, but the network's reporters and anchors will serve as speakers and moderators. They will be sponsored by advertisers, which will get credit on invitations and at the
conferences. First up is the CNN Inspire Summit, sponsored by L'Oréal Paris, which will salute women for achievements in fields like politics, medicine and philanthropy. The launch of CNN Events
is "indicative of the growing popularity of experiential marketing"--a chance for brands to forge closer, emotional ties with consumers. "Consumption of media is changing as we speak," says Greg
D'Alba, COO at the advertising sales and marketing unit of CNN.
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