Whitepages.com Unveils Mobile Ads

  • October 11, 2006
Whitepages.com has started serving display ads to users that access the company's directory listings from their cell phones. For now, the ads are sold on a cost-per-thousand impession basis, said Derek Netelenbos, vice president of ad sales and operations for Whitepages.com. The ads have been in beta testing for a few weeks, while the mobile service itself quietly rolled out about a month ago. Ford Motor Co. was one of the initial marketers to use the service.
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