Coca-Cola Cans 'Killer Coke' Keyword Campaign

  • October 13, 2006
Coca-Cola has apparently discontinued a pay-per-click search campaign highlighting a recent court victory in which a Miami judged dismissed a Colombian labor union's accusations of murder and intimidation as overly vague. Coke had been running the paid search campaign on the term "Killer Coke," which is the name of an organization critical of the company's South American labor practices, but not on any other brand terms. The ads--which were visible on Monday, when press coverage of the campaign began--appeared to have been discontinued on Thursday.

--Shankar Gupta

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