Commentary
Yahoo!, MSN and AOL Top Financial News Destinations
- by Jack Loechner , Staff Writer @mp_research, October 27, 2006
A deeper look at the sites, demographics, advertisers, and ad specs for Financial News and Information Internet sites.
Top 10 Online Financial News and Information Destinations Week ending September 24, 2006 US, Home and Work | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! Finance | 6,668 | 4.98 |
MSN Money | 6,055 | 4.52 |
AOL Money & Finance | 5,024 | 3.75 |
Dow Jones Online | 3,105 | 2.32 |
Forbes.com | 2988 | 2.23 |
Reuters | 2,858 | 2.13 |
CNNMoney | 2,439 | 1.82 |
Bankrate.com | 1,307 | 0.98 |
BusinessWeek Online^ | 1,135 | 0.85 |
USATODAY.com Money | 1,040 | 0.78 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Financial News and Information Category Month of August 2006 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 51,473 | 100 | |
Male | 28,620 | 55.6 | |
Female | 22,852 | 44.4 | |
Age | 2 - 11 | 672 | 1.31 |
12 - 17 | 1,609 | 3.13 | |
18 - 24 | 1,824 | 3.54 | |
25 - 34 | 7,997 | 15.54 | |
35 - 49 | 19,613 | 38.1 | |
45+ | 26,787 | 52.04 | |
55+ | 13,281 | 25.8 | |
65+ | 5,143 | 9.99 | |
HH Income | $ 0 - 24999 | 2,433 | 4.73 |
$ 25000 - 49999 | 9,566 | 18.59 | |
$ 50000 - 74999 | 13,027 | 25.31 | |
$ 75000 - 99999 | 10,100 | 19.62 | |
$ 100000 - 149999 | 9,521 | 18.5 | |
$ 150000+ | 5,868 | 11.4 | |
No Response | 957 | 1.86 | |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media Industry, Finance and Economy Segment Week ending September 24, 2006 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
INVESTools | 14,343 | 26.7% |
SpendOnLife.com | 8,487 | 15.8% |
Dow Jones & Company, Inc. | 7,218 | 13.5% |
The Motley Fool, Inc. | 5,612 | 10.5% |
Money And Markets | 4,369 | 8.1% |
The McGraw-Hill Companies, Inc. | 1,882 | 3.5% |
FutureSource | 1,348 | 2.5% |
Salary.com | 1,321 | 2.5% |
Entrepreneur Media | 1,197 | 2.2% |
LowQuotes, Inc. | 1,037 | 1.9% |
The Options Clearing Corporation | 795 | 1.5% |
Forbes, Inc. | 672 | 1.3% |
Bloomberg L.P. | 521 | 1.0% |
CountryWatch.com | 518 | 1.0% |
StockCharts.com, Inc. | 478 | 0.9% |
Bankrate, Inc. | 464 | 0.9% |
Investor's Business Daily | 385 | 0.7% |
Pickamortgage | 355 | 0.7% |
SmartMoney Magazine | 315 | 0.6% |
Zacks Investment Research, Inc. | 314 | 0.6% |
Total | 53,653 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Leaderboard | (728x90) | 20,957 | 39.1% |
Medium Rectangle | (300x250) | 10,791 | 20.1% |
Wide Skyscraper | (160x600) | 4,915 | 9.2% |
Vertical Banner | (120x240) | 4,633 | 8.6% |
Full Banner | (468x60) | 3,050 | 5.7% |
Non-Standard Dimension | 1,537 | 2.9% | |
Button #1 | (120x90) | 1,476 | 2.8% |
Half Banner | (234x60) | 1,409 | 2.6% |
Button #2 | (120x60) | 1,294 | 2.4% |
Rectangle | (180x150) | 1,266 | 2.4% |
Large Rectangle | (336x280) | 821 | 1.5% |
Micro Bar | (88x31) | 720 | 1.3% |
Skyscraper | (120x600) | 604 | 1.1% |
Square Button | (125x125) | 109 | 0.2% |
Square | (250x250) | 72 | 0.1% |
Total | 53,654 | 100.0% | |
Source: Nielsen//NetRatings NetView | |||
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
In-Page | 52,905 | 98.6% |
Pop-Under | 457 | 0.9% |
Pop-Up | 138 | 0.3% |
Expanding | 94 | 0.2% |
Over-Page | 59 | 0.1% |
Total | 53,653 | 100.0% |
Source: Nielsen//NetRatings NetView | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Note: Nielsen//NetRatings AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.