According to a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.
This represents a 46 percent increase versus year ago. When analyzing the total share of IYP searches, which by their nature have local intent, comScore's data reveals that Yahoo! Sites and Verizon SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in IYP searches, capturing 12.5 percent, followed by Yellowpages.com with 12.0 percent.
Share of Total Internet Yellow Pages Searches July 2006 (Total U.S. Home, Work and University Internet Users)
Total Yellow Pages Searches
Time Warner Network
Source: comScore IYP Report
For more information, please visit comScore