68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web According to
a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.
This
represents a 46 percent increase versus year ago. When analyzing the total share of IYP searches, which by their nature have local intent, comScore's data reveals that Yahoo! Sites and Verizon
SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in IYP searches, capturing 12.5 percent, followed by Yellowpages.com with 12.0
percent.
Share of Total
Internet Yellow Pages Searches July 2006 (Total U.S. Home, Work and University Internet Users) |
| Total Yellow Pages Searches |
Total Internet | 100.0% |
Yahoo! Sites | 23.9%
|
Verizon SuperPages | 20.1% |
Google Sites | 12.5% |
Yellowpages.com | 12.0% |
Time Warner Network | 7.7% |
Local.com | 5.9% |
InfoSpace Network | 5.1% |
Dexonline.com |
4.1% |
Source: comScore IYP Report |
For more information, please visit comScore