Commentary

68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web

68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web

According to a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.

This represents a 46 percent increase versus year ago. When analyzing the total share of IYP searches, which by their nature have local intent, comScore's data reveals that Yahoo! Sites and Verizon SuperPages garnered the largest share, with 23.9 percent and 20.1 percent, respectively. Google Sites ranked third in IYP searches, capturing 12.5 percent, followed by Yellowpages.com with 12.0 percent.

Share of Total Internet Yellow Pages Searches July 2006 (Total U.S. Home, Work and University Internet Users)

Total Yellow Pages Searches

Total Internet

100.0%

Yahoo! Sites

23.9%

Verizon SuperPages

20.1%

Google Sites

12.5%

Yellowpages.com

12.0%

Time Warner Network

7.7%

Local.com

5.9%

InfoSpace Network

5.1%

Dexonline.com

4.1%

Source: comScore IYP Report

For more information, please visit comScore

Next story loading loading..
About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.