- Ad Age, Thursday, October 26, 2006 12:30 PM
Despite Mel Gibson's anti-Semitic remarks following a drunk-driving collar, but given his presumed mea culpas, Walt Disney Co.'s film marketers say he will play a major role in pushing "Apocalypto," a
period epic with dialogue in ancient Mayan.
"It's critical that he be the voice and face of this film," says Jim Gallagher, president of Buena Vista Pictures Marketing, which is distributing
the film. Gibson is listed as writer, producer and director, and he reportedly spent $50 million of his own money to make it.
After a two-part interview with Diane Sawyer on Disney-owned
ABC's "Good Morning America," Gibson has screened a rough version at Harry Knowles' Fantastic Fest in Austin, Texas, and at a casino in Oklahoma for audiences of Native Americans. It is scheduled for
release on Dec. 8.
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