Global advertising kicked off over the weekend for Heineken International's tie-in with the new James Bond film "Casino Royale," which has its premiere in London on Nov. 14. The campaign features the
for TV, Web and cinema. Eva Green, who stars in the film as Vesper Lynd, appears in print and outdoor ads
promoting the chance to win exclusive Bond merchandise, and on-and-off premise events in more than 40 markets through February 2007. The effort is the first in the history of the James Bond franchise
to shoot its commercial using the actual Bond film set.