Meredith Corporation, which publishes an array of shelter and lifestyle magazines, announced yesterday that it has acquired ReadyMade, a multimedia brand targeting adults in their 20s and 30s with
do-it-yourself content distributed via a magazine, a high-traffic Web site, a book, and various branded products such as project kits. Meredith Publishing Group President Jack Griffin remarked: "We
have received extremely positive feedback from the advertising community about adding the ReadyMade brand to Meredith's portfolio. It strengthens our reach to adults ages 25-39."
ReadyMade
magazine was launched in December 2001.
--Erik Sass