Top 10 Online Automotive DestinationsWeek ending October 15, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

eBay Motors

5,261

3.94

AOL Auto

1,918

1.44

Kelley Blue Book

1,426

1.07

Edmunds.com^

1,347

1.01

Ford

1172

0.88

MSN Autos

1,148

0.86

AAA

1,092

0.82

Yahoo! Autos

1,078

0.81

Honda

1,073

0.8

AutoTrader.com^

996

0.75

Source: Nielsen//NetRatings NetView

Demographic Data for Automotive Category Month of September 2006 US, Home and Work

Target

Unique Audience (000)

Audience Composition (%)

Total

51,080

100

Male

29,990

58.71

Female

21,090

41.29

Age

2 - 11

1,004

1.97

12 - 17

2,880

5.64

18 - 24

2,235

4.37

25 - 34

7,755

15.18

35 - 49

19,040

37.27

45+

25,091

49.12

55+

11,817

23.13

65+

3,851

7.54

HH Income

$ 0 - 24999

2,625

5.14

$ 25000 - 49999

10,647

20.84

$ 50000 - 74999

13,405

26.24

$ 75000 - 99999

10,295

20.15

$ 100000 - 149999

8,485

16.61

$ 150000+

4,838

9.47

No Response

784

1.54

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

General Motors Corporation

771,047

38.4%

Ford Motor Company

664,270

33.1%

DaimlerChrysler Corporation

196,630

9.8%

Toyota Motor Corporation

75,961

3.8%

Nissan Motor Co., Ltd.

53,411

2.7%

Honda Motor Co., Ltd.

48,997

2.4%

Suzuki Motor Corporation

27,736

1.4%

Volkswagen AG

16,914

0.8%

BMW AG

14,237

0.7%

Hyundai Motor Company

11,617

0.6%

Mazda Motor Corporation

9,498

0.5%

Fitzpatrick Chevrolet-Buick-HUMMER

6,536

0.3%

Harley-Davidson, Inc.

6,057

0.3%

Bob Dance Automotive

4,319

0.2%

Bombardier

3,939

0.2%

Group 1 Automotive, Inc.

3,033

0.2%

Western Washington TDA

2,532

0.1%

Resnick Auto Group

2,253

0.1%

Van Chevrolet -Arizona

1,655

0.1%

BMW Bay Area

1,591

0.1%

Total

2,008,840

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Medium Rectangle

(300x250)

757,263

37.7%

Leaderboard

(728x90)

484,129

24.1%

Non-Standard Dimension

417,612

20.8%

Wide Skyscraper

(160x600)

150,086

7.5%

Skyscraper

(120x600)

45,927

2.3%

Full Banner

(468x60)

42,489

2.1%

Rectangle

(180x150)

36,349

1.8%

Half Banner

(234x60)

20,605

1.0%

Button #2

(120x60)

20,388

1.0%

Button #1

(120x90)

19,062

0.9%

Large Rectangle

(336x280)

4,819

0.2%

Micro Bar

(88x31)

3,918

0.2%

Square Button

(125x125)

3,190

0.2%

Vertical Banner

(120x240)

1,878

0.1%

Vertical Rectangle

(240x400)

706

0.0%

Square

(250x250)

466

0.0%

Total

2,008,887

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

1,957,038

97.4%

Expanding

46,638

2.3%

Over-Page

3,525

0.2%

Transitional

1,238

0.1%

Pop-Up

250

0.0%

Pop-Under

199

0.0%

Total

2,008,888

100.0%

Source: Nielsen//NetRatings AdRelevance