Goody's, a retailer of moderately priced apparel, has selected The Richards Group as its agency of record. The agency will handle planning, creative, development and execution of Goody's advertising,
as well as public relations efforts. The Richards Group was chosen following a search of several other undisclosed agencies. Joanne Davis Consulting managed the search. The agency's first assignment
will be a creative campaign scheduled to break in fall 2007.