Sara Lee's Jimmy Dean is partnering with HappyNews.com to provide a branded RSS feed of happy news from around the world. The Jimmy Dean Happy News Ticker will be available for download at either
www.jimmydean.com or www.happynews.com, and will be anchored to consumers' desktops once downloaded. The RSS feed will also feature links to Jimmy Dean coupons, recipes and custom webisodes, which
will offer a deeper look into the lives of The Sun, Moon and Cloud. It is the latest installment of the brand's "Happy Breakfast" marketing campaign designed to reinforce Jimmy Dean as a traditional
breakfast experience for families and on-the-go consumers.
