Target Reveals Blaine Stunt Details For This Week

November 20, 2006

David Blaine's attempt to escape from shackles while dangling five stories above a New York City Times Square side street will begin Nov. 21, two days before the Macy's Thanksgiving Day Parade heads down Broadway. Technically, Blaine will hang 40 feet above the ground on West 46th Street, which is not directly in the parade's path, but close enough to steal some of the media thunder associated with the day--especially if he is still hanging around on Nov. 23.

Blaine will be positioned like DaVinci's "Proportions of Man" drawing, and spin continuously in all directions while secured in a giant, three-ringed gyroscope, Target announced on Friday. He is promoting the Target 2-Day Sale, which begins Nov. 24. If he escapes in time, Blaine will escort 100 children selected by The Salvation Army on a shopping excursion.

Next story loading

UPCOMING EVENTS

Brand Insider Summit CPG May 5 - 8, 2024

Virgin Hotel

Featuring top industry speakers including:

Lan Trieu - Unilever International, Head of Marketing, Nutrition North America

Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing