• by Christine Champagne , November 28, 2006

Media Kitchen takes face time with creative partners to a new level with Kitchen Inside, an outsourcing program that places media agency experts within the offices of creative partners.

“Despite what a lot of media agencies say, [lack of] proximity is still the biggest barrier to collaboration and integration,” says Media Kitchen president Barry Lowenthal. “We’re breaking down those walls by outsourcing our media talent.”

Strategic communications firm SS+K, which has collaborated with Media Kitchen on projects for Delta Airlines, MSNBC, and the New York Knicks, is the first to take advantage, welcoming Media Kitchen associate media director Rebecca Wendorff. SS+K chief creative officer Marty Cooke says,  “Clients want to be reassured as to what can be done and how much it will cost. Rebecca will play a huge role there.”