• by Jack Loechner , Staff Writer @mp_research, October 5, 2004

Yahoo!, MSN and AOL Top Sites for Financial News

A drill-down into sites, viewer demographics, ad sizes, technologies and delivery methods.

Top Online Financial News & Information Destinations Week ending Sept. 19, 2004 US, Home

	Unique Audience (000)	Active Reach (%)
Yahoo! Finance	2,443	2.32
MSN Money	1,914	1.82
AOL Personal Finance	1,756	1.67
CNNMoney	1,084	1.03
CBS MarketWatch Network	1,013	0.96
Forbes.com	797	0.76
ConsumerInfo.com	604	0.57
Reuters	587	0.56
Wall Street Journal	519	0.49
Motley Fool	433	0.41

Source: Nielsen//NetRatings NetView

Demographic Data for Financial News & Information Category Month of August 2004 US, Home

	Unique Audience (000)	Audience Comp (%)
Total	24,107	100
Male	12,649	52.47
Female	11,458	47.53
Age
2 - 11	402	1.67
12 - 17	1,198	4.97
18 - 24	1,255	5.21
25 - 34	3,932	16.31
35 - 49	7,700	31.94
45+	12,386	51.38
55+	6,996	29.02
65+	2,929	12.15
HH Income
$ 0 - 24999	1,190	4.94
$ 25000 - 49999	5,540	22.98
$ 50000 - 74999	6,501	26.97
$ 75000 - 99999	4,525	18.77
$ 100000 - 149999	3,817	15.83
$ 150000+	2,078	8.62
No Response	456	1.89

Source: Nielsen//NetRatings NetView

Data on the Web Media Industry Finance & Economy Segment Week Ending Sept. 19, 2004 US, Home and Work

Top Technologies
	Impressions (000)	Share of all Impressions
Animation	136,833	41.9%
Image	89,963	27.6%
Flash	79,143	24.2%
Compound ad	20,165	6.2%
Form	166	0.1%
Imagemap	110	0.0%
Flash - Unicast	44	0.0%
Total	326,424	100.0%
Top Ad Sizes
	Impressions (000)	Share of all Impressions
Leader Board	231,892	71.0%
Non-standard	30,895	9.5%
Full banner	17,935	5.5%
Button #2	15,928	4.9%
Square	7,945	2.4%
Medium rectangle	6,185	1.9%
Skyscraper	4,593	1.4%
Half banner	2,548	0.8%
Rectangle	1,735	0.5%
Square button	1,593	0.5%
Large rectangle	1,556	0.5%
Vertical banner	1,248	0.4%
Button #1	1,041	0.3%
Wide skyscraper	964	0.3%
Micro bar	208	0.1%
Vertical rectangle	160	0.0%
Total	326,426	100.0%
Ad Delivery Types
	Impressions (000)	Share of all Impressions
Inline	318,886	97.7%
Pop-Under	7,230	2.2%
Pop-Up	280	0.1%
Interstitial	29	0.0%
Total	326,425	100.0%

Source: Nielsen//NetRatings AdRelevance