Mischa Barton -- who has been starring in Keds ads for the past three years -- is going all 1960s for the new spring campaign, even wearing a paper dress, printed with the Keds logo. Themed "Getaway,"
the new ads feature music from the Veronicas, and feature the O.C. actress lounging poolside and playing croquet. The campaign breaks in February and will run in
Lucky,
Glamour,
Vogue,
Seventeen,
Teen Vogue and
Nylon. Keds also said it will auction off the paper dress next Monday on eBay, with proceeds going to Planet Hope, an organization
providing medical care to women and children in need.