NBC's female-focused online community iVillage.com this week launched an integrated brand campaign with the help of agency kirshenbaum bond + partners. The campaign is timed to coincide with the
launch of "iVillage Live," the daily talk show broadcast from Universal Studios in Orlando, which will air simultaneously on NBC Universal local stations and Bravo, and will be streamed live at
www.ivillagelive.com. Kirshenbaum bond + partners created three original TV spots for the campaign, which began airing nationally Tuesday on NBC, Bravo, USA, Sci-Fi, MSNBC and CNBC. IVillage's first
campaign in about five years, the multi-platform initiative changes the word "village" from a noun to a verb. Its new meaning, "to connect," recognizes the common moments that women share. The "Let's
Village" multi-platform campaign consists of television, online, outdoor and micro-targeted elements.
