• by Jack Loechner , Staff Writer @mp_research, December 13, 2006

According to the Radio Advertising Bureau (RAB), the grand total of spot and non-spot Radio revenue increased 6 percent in October of this year compared to last year. National ad dollars grew 14 percent October 2006 over October 2005. Total combined national and local ad sales dollars increased 5 percent for the month of October 2006 over the same month from 2005.

From a year-to-date perspective, grand total combined spot and non-spot dollars in Radio remained flat over the first 10 months of 2006 when compared to that same time period from 2005. National sales figures January through October 2006 increased 3 percent over January through October 2005, while total combined national and local ad revenue for the first 10 months of 2006 stayed flat compared to the first 10 months of 2005.

Local and national revenues are based on a pool of more than 150 markets, and the Ad Sales Index equates base year 1998 to 100.